Privacy Policy

Effective Date: March 10, 2025

Bluevella Mortgage, LLC (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or engage with our services. By using our website and services, you consent to the data practices described in this Policy.

1. Collection of Your Personal Information

We collect various types of personal information necessary to provide our mortgage services. This includes:

• Personally Identifiable Information: Name, address, phone number, email address, and other personal information required for loan applications.
• Financial Information: Credit reports, income details, loan application data, bank account information.
• Non-personal Identifiers: ZIP code, age, gender, preferences, and interests.
• Social Media: Information you allow us to access from your social media profiles (e.g., Facebook, LinkedIn) according to the permissions set by you and applicable social media privacy settings.
• SMS consent: SMS consent is not shared with third parties or affiliates for marketing purposes.

We also automatically collect information such as your IP address, browser type, domain names, access times, and referring website addresses. This helps us improve our website and services.

Third-Party Data: We may obtain personal information from third-party sources like credit bureaus, data brokers, or public records to facilitate the mortgage process.

We do not intentionally collect sensitive personal data (such as race, religion, or political views) without your explicit consent.

Please note that if you disclose any personal information through public forums or social media, it may be collected and used by others. However, we do not read private communications or messages between you and your loan officer.

2. Use of Your Personal Information

We use your personal information for the following purposes:

• Processing and underwriting loan applications.
• Communicating with you about loan status or other products/services.
• Informing you of updates, new services, or offers from Bluevella Mortgage, LLC.
• Providing customer support and resolving issues.
• Conducting market research to improve our services.

We will not sell, rent, or lease your personal information to third parties. However, we may share your data with trusted third-party service providers to facilitate services such as statistical analysis, marketing, and delivery. These third parties are required to maintain confidentiality and are prohibited from using your personal information for their own purposes.

We will disclose your personal information only when required by law or in good faith belief that such action is necessary to:

• Comply with legal processes.
• Protect and defend the rights of Bluevella Mortgage, LLC.
• Act in urgent circumstances to protect the safety of individuals.

3. Legal Compliance

We comply with various industry regulations, including:

• Gramm-Leach-Bliley Act (GLBA): Protects the privacy of consumer financial information.
• Fair Credit Reporting Act (FCRA): Governs the collection, use, and sharing of consumer credit information.
• Home Mortgage Disclosure Act (HMDA): Requires the reporting of data related to mortgage applications.
• Truth in Lending Act (TILA): Ensures clear and accurate disclosures about loan terms.
• Real Estate Settlement Procedures Act (RESPA): Regulates the procedures surrounding mortgage settlement and protects consumer information.
• California Consumer Privacy Act (CCPA): Provides rights for California residents regarding their personal data.

4. Use of Cookies

Our website uses cookies to personalize your experience and provide content based on your preferences. Cookies are small files placed on your device that help us remember your login credentials and preferences during subsequent visits. We use cookies for:

• Analytics: To track website usage and analyze trends.
• Advertising: To tailor advertising to your interests based on browsing behavior.

You can disable cookies in your browser settings, but this may limit some features of our website. You can also opt out of targeted advertising cookies by using platforms like Google Analytics or Facebook Ads.

5. Security of Your Personal Information

We take the security of your personal information seriously and implement industry-standard security measures to protect it, including:

• SSL Encryption: For secure transmission of data.
• Encryption of Stored Data: To protect data on our servers.
• Access Controls: Only authorized personnel have access to sensitive data, with two-factor authentication for online accounts when appropriate.

Data Breach Protocol: In the event of a data breach, we will take immediate action to protect your personal information and notify affected individuals as required by law.

• We will assess the breach, inform you of the details, and work with the authorities to address it.
• We will also take corrective actions to prevent future breaches.

While we use reasonable efforts to secure your data, no method of transmission over the internet or electronic storage is completely secure. We encourage you to use strong, unique passwords for your accounts and contact us if you suspect unauthorized access to your data.

6. Children’s Privacy

We comply with the Children’s Online Privacy Protection Act (COPPA) and do not knowingly collect personal information from children under the age of 13. If we discover that we have inadvertently collected personal information from a child under 13, we will immediately delete it.

If you believe we have collected personal information from a child, please contact us at Info@bluevellamortgage.com, and we will take prompt action.

7. Customer Rights

Under applicable privacy laws, including the California Consumer Privacy Act (CCPA), Massachusetts Consumer Privacy Act, and others, you have the following rights:

• Right to Access: You may request information about the personal data we hold about you.
• Right to Deletion: You may request the deletion of your personal data, subject to certain exceptions.
• Right to Opt-Out: You may opt out of the sale or share your personal data.

We will verify your identity before processing any requests and may ask for additional information to confirm your request. Some requests may not be fully honored depending on legal requirements.

For California residents, you can exercise these rights by emailing Info@bluevellamortgage.com or calling 1-800-380-6937. We may ask you to provide verifying information to process your request.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Key retention periods include:

• Loan Application Records: Retained for at least 5 years, as required by Regulation X and Regulation Z.
• Credit Reports: Retained for at least 5 years, in accordance with applicable laws.
• General Personal Information: Retained for as long as necessary to provide our services, comply with regulations, or as permitted by law.

After the required retention period, your data will be securely disposed of by physical destruction or permanent electronic deletion.

9. Third-Party Sharing

We may share your personal information with third-party service providers such as:

• Loan servicers
• Investors
• Auditors
• Cloud storage providers

These third parties are bound by contractual obligations to protect your personal information and will only use it to provide services on our behalf.

10. Updating the Policy

Bluevella Mortgage, LLC may periodically update this Privacy Policy to reflect changes in our practices, regulations, or services. We will post updates on our website, and the “Effective Date” at the top will reflect the latest revision.

11. Contact Information

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your rights under applicable privacy laws, please contact us at:

• Email: Info@bluevellamortgage.com
• Phone: 1-800-380-6937
• Mailing Address: 7550 Futures Drive, Suite 103 Orlando, FL 32819

We are committed to responding to inquiries promptly and addressing any concerns you may have.